Join Brandweek, Sept. 11–14, for unrivaled networking and in-depth discussions with marketing leaders from WhatsApp, Coca-Cola, UPS and more. Sign up now to save 35% on your pass.
Going to concerts and live events is not just about seeing our favorite acts, but the entire experience. What many don’t know is all the prep and work that goes on behind the scenes to make a space feel welcoming and help cultivate a community, such as photo ops with cut-out posters, is created by design studios like Meet The Edge.
Meet The Edge helps startups and companies of all sizes unlock their creativity to form a space that fosters community and takes collaboration to the next level. Some of its work includes Cipriani’s SuperReal, where Meet the Edge and fellow design studio Moment Factory developed an engaging multimedia experience through digital design. Meet The Edge has also worked with YSL Beauty for its pop-up in New York’s SoHo.
In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with founder and CEO Grant Plotkin to discuss how Meet the Edge came to be and what we can expect next from the design studio.