Elizabeth Marsten
Elizabeth Marsten is the senior director of strategic marketplace services at independent performance marketing firm Tinuiti.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn't let you down.
4 Retail Media Marketing Predictions for 2023
If you make the predictions before the end of January, they still can come true.
Not All Retail Media Loyalty Programs Are Created Equal
One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.
Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media
Over the next year, we should have the ability to track and understand how effective retail media advertising actually is in closing the loop.
Retail Media Is the Fast Lane for the Customer Purchase Path
Each retailer has some sort of offering that lands in each bucket, but then aligning that to the business outcomes that your brand is aiming for is probably the best [...]
The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)
In the last few years, with the explosion of ecommerce—and retail media specifically—the industry has undergone massive amounts of innovation. That's true digitally, technically, physically—and soon enough, it could be [...]
Dear Retail Media: Amazon Prime Day Is Nigh
Go easy at the start of Prime Day month and add some additional dollars during the main event for search-based ad units.
To Realize the Full Potential of Retail Media, It’s Brand Consistency or Bust
The beauty of having your catalog up to speed is that you ensure your brand voice, story and offering are buttoned up across all channels. A consistent brand is a [...]
Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come
It’s still early days, but as retail media nerd, I can tell you this one is significant.
Can Retail Media Crash the Cool Kids’ Party?
Commerce and social media are converging—but on whose terms?