Trishla Ostwal
Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.
How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue
Privacy, content ownership and cost remain challenges.
Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas
Uber is a company with revenues of $31.8 billion in 2022, with an ads business worth $500 million.
Publishers Seek More Money From Platforms to Pacify Their AI Woes
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
California Ramps Up Efforts to Regulate AI
The California Privacy Protection Agency is turning its attention towards data regulation issues around AI under its privacy law.
Iowa’s Privacy Law Is ‘Weakest’ So Far, Doesn’t Give People the Right to Opt Out of Targeted Ads
The state becomes the sixth to pass its own regulation.
Requests for Companies to Delete People’s Data Have Soared
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
What Utah’s New Social Media Law Means for Marketers
The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.
AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss
OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.
Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban
Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.
Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Top 1,000 U.S. advertisers boosted their ad spend on TikTok by 66% to $467 million from September to October 2022.