How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue

Privacy, content ownership and cost remain challenges

Increasingly, community-driven companies like GitLab, Strava and Vimeo are finding more opportunities with artificial intelligence to drive revenue growth, according to CMOs at the Activate Summit in San Francisco this week, hosted by cross-channel marketing platform Iterable.

“Companies that leverage AI the fastest will see revenue growth,” said GitLab’s chief marketing officer Ashley Kramer in an interview with Adweek. “And companies that are building it into their products are going to be the products that win in the end.”



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