How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue
Privacy, content ownership and cost remain challenges.
Beyond Combines Physical and Digital Fashion With AR Snapchat Lenses
People can purchase a hoodie featuring an NFC chip.
Ambassador Cruise Line Shows Off Ambience Flagship Through AR Experience
People can tour the ship in 360 degrees.
The National Enquirer Unveils Its First-Ever Digital Advertising Strategy
The publisher, now under new ownership, will use sweepstakes to collect first-party data.
How Brands Can Lift the Tide of Minority-Owned Media
Millions of advertising dollars that were committed in 2020 are still sitting in those same accounts.
Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas
Uber is a company with revenues of $31.8 billion in 2022, with an ads business worth $500 million.
Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
After SVB, Publishers See Uptick in Ad Spend, and New Messaging, From Regional Banks
Some financial service providers saw opportunity in the upheaval.
American Eagle Uses AR Snapchat Lens to Promote Secondhand, Sustainable Clothing Shop
Shoppers can browse items from the RE/AE collection in augmented reality.
Cleveland Cavaliers Bring AR to Fans During the NBA Playoffs
Augmented reality features will be available during home games and away game watch parties.
Publishers Seek More Money From Platforms to Pacify Their AI Woes
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
Exclusive: Leaf Group CEO Steps Down As the Publisher Faces Financial Woes
Ownership group Graham Holdings Company said it ‘overpaid’ to acquire the company in 2021.
Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+
Marketers are reallocating funds toward Meta after it stumbled last year, with some taking spend away from TikTok.
Publishers Pare Down Their Portfolios Following Pandemic M&A
Vox Media, Dotdash Meredith and G/O Media all trimmed titles in the last month.
Snapchat Augmented Reality Lenses Come to Microsoft Teams
Users can choose from more than 20 AR lenses.