Advertising alone seems unable to support digital news operations.Adweek/Getty Images

How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue

Artificial Intelligence

Privacy, content ownership and cost remain challenges.


Alt Image Text
Alt Image Text
Alt Image Text

The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Digital Transformation

The publisher, now under new ownership, will use sweepstakes to collect first-party data.

Alt Image Text

How Brands Can Lift the Tide of Minority-Owned Media

Voice

Millions of advertising dollars that were committed in 2020 are still sitting in those same accounts.

Alt Image Text

Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas

The Future of Identity

Uber is a company with revenues of  $31.8 billion in 2022, with an ads business worth $500 million.

Alt Image Text

Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics

Ad Tech

Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.

Alt Image Text

Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future

The Future of Identity

The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.

Alt Image Text

After SVB, Publishers See Uptick in Ad Spend, and New Messaging, From Regional Banks

Advertising

Some financial service providers saw opportunity in the upheaval.

Alt Image Text

American Eagle Uses AR Snapchat Lens to Promote Secondhand, Sustainable Clothing Shop

Augmented Reality

Shoppers can browse items from the RE/AE collection in augmented reality.

Alt Image Text

Cleveland Cavaliers Bring AR to Fans During the NBA Playoffs

Augmented Reality

Augmented reality features will be available during home games and away game watch parties.

Alt Image Text

Publishers Seek More Money From Platforms to Pacify Their AI Woes

Artificial Intelligence

A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.

Alt Image Text

Exclusive: Leaf Group CEO Steps Down As the Publisher Faces Financial Woes

C-Suite

Ownership group Graham Holdings Company said it ‘overpaid’ to acquire the company in 2021.

Alt Image Text

Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+

Platforms

Marketers are reallocating funds toward Meta after it stumbled last year, with some taking spend away from TikTok.

Alt Image Text

Publishers Pare Down Their Portfolios Following Pandemic M&A

Media

Vox Media, Dotdash Meredith and G/O Media all trimmed titles in the last month.

Alt Image Text

Snapchat Augmented Reality Lenses Come to Microsoft Teams

Augmented Reality

Users can choose from more than 20 AR lenses.