Velveeta Channels Fellini With Cinematic Ode to Life’s Pleasures
The Kraft Heinz brand continues its "La Dolce Velveeta" campaign with cinematic ads paying homage to Federico Fellini.
Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy
The MilkPEP campaign featuring The White Lotus star parodies the rise of alt-milk brands.
Barkley Helps Teens Slip Into Stylish Red Lobster Bibs for a Less Messy Prom
The Prom Drip Bib, created by Barkley, ties into the fun of prom.
Eww, Can’t Look Away: When ‘Grossvertising’ Works for Brands
Food giants from Burger King to Kraft have played with disgusting imagery in their ads. But does it make marketing sense?
Marmite Is Offering Pregnancy Scans to Find Out if Babies Are Born Lovers or Haters
Unilever brand Marmite is testing whether the taste for its product originates in the womb.
‘KFC Origins’ Campaign Grew Brand Perception and Performance
The Havas Paris campaign has been named Kantar's most effective TV work for 2022.
The Most Effective Campaigns of 2022 Came From KFC, Cadbury and Starbucks
Ads for Starbucks, KFC and Cadbury's Dairy Milk has lead the categories of Kantars Research this year
How Cadbury’s ‘Garage’ Became One of the Most Effective Ads of the Year
"Garage" is the fourth installment of the brand's campaign around generosity.
Is a Drive-Thru on Brand for Shake Shack?
An operational question spurred branding introspection at the premium burger joint.
McDonald’s Hamburglar Comes Out of Hiding To Steal Newly Improved Classics
McDonald's revives the Hamburglar character to promote updates to its classic burger menu.
How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation
A case study in embracing the best of both brand and performance marketing.
How Cinnabon Moved From the Food Court to Pretty Much Everywhere—Including TV
Founded at the food court, this '80s bakery chain has tweaked its recipe for growth.
These Challenger Brands Collaborated on a Campaign That Was ‘Pure Chaos’
Viagra, cheese, cereal and working out came together in a Daft Punk-inspired marketing stunt.
Betty Buzz Taps Expert Witness in Parody of Celebrity Trial
The brand's founder and architect, Blake Lively, narrates the cheeky court-themed spot.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.