Join Brandweek, Sept. 11–14, for unrivaled networking and in-depth discussions with marketing leaders from WhatsApp, Coca-Cola, UPS and more. Sign up now to save 35% on your pass.
There was a time when attempts at customer loyalty in the food and beverage space were largely relegated to wallet-sized cards meant to be stamped or hole-punched repeatedly in exchange for a forgettable reward. The agreement was pretty straightforward and deeply transactional: “Buy our stuff enough times and one day, we’ll toss you a small discount—or maybe some free fries, if we’re feeling generous.”
And for some small-scale businesses, that relationship is more than enough.