How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue
Privacy, content ownership and cost remain challenges.
B-to-B Firm Mutiny Shows How AI Can Help Resource-Strapped Brands
CEO Jaleh Rezaei used her marketing background and b-to-c strategy to cut costs and earn trust.
Publishers Seek More Money From Platforms to Pacify Their AI Woes
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
Instagram Remains a Priority Platform for Marketers. Here’s Why
Research from HubSpot and BrandWatch shows a growing interest in micro influencer partnerships.
AI’s Impact on Marketing May Be Getting Easier to Quantify
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
California Ramps Up Efforts to Regulate AI
The California Privacy Protection Agency is turning its attention towards data regulation issues around AI under its privacy law.
Brave Commerce Podcast: Navigating Ecommerce on a Global Scale
Customized strategies and successful business partnerships on the Brave Commerce podcast.
What’s Next for AI and Marketing?
Adweek contributors weigh in on the opportunities and risks of the latest AI tools.
How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses
People using search to shop have a fundamentally different goal than those looking to find answers to questions.
Adnatomy: GoFundMe Uses AI Animation to Bring Donation Stories to Life
The fundraising platform turned to cutting-edge generative tech.
Seeing Is Believing: How Design Army Used AI to Create Quirky ‘Adventures in A-Eye’ Campaign
Independent shop Design Army turned to artificial intelligence to meet a tight deadline and coincide with a retailer’s new store opening.
AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss
OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.
How Enterprise Companies Are Pitching Generative AI to Marketers
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
Adobe Is Betting Big on Generative AI With a Raft of New Features
The company is training on only its own images and plans to compensate creators.
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.