In need of a social teaser video to gin up excitement for a Super Bowl ad, Max Eastman, creative director at Mekanism, tapped into some of the hype around ChatGPT with an AI-generated script for an Alaska Airlines commercial.
While the somewhat prosaic result left much to be desired, it did show the use of such tech to lay the groundwork for an idea.
“The output we got was just so hilariously formulaic and slightly inhuman,” Eastman said.
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