MullenLowe and Carmichael Lynch Media Win USGA Account
The IPG agencies will 'inspire and fuel longevity' for the game of golf.
Why Popeyes Hired McKinney as Its Creative Agency of Record
The brand removes the interim title from its relationship with the shop.
T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review
Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.
Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review
Wieden+Kennedy and TBWA are the incumbents.
Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand's CMO is revamping its internal marketing organization and striking new partnerships.
Sephora Taps TBWA\Chiat\Day LA for Its 2023 Holiday Creative
The agency will lead creative ideation and execution for Sephora's 2023 holiday campaign, pulling in the commitment to multicultural messaging.
Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy
The Portland office will develop the league's new brand platform.
VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX
The home and business security company partners with the agency to improve overall consumer experience.
Carat Wins SharkNinja’s North American Business
SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.
IPG Mediabrands Wins Geico’s $1.4 Billion Media Review
The review's conclusion marks an end to the insurance brand's 25-year relationship with Horizon Media.
Philips Domestic Appliances Names OMG Global Media Agency
The contract will begin on April 1.
Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP, Publicis
The shift was made without a pitch at the end of last year.
Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia
The carrier has a new media AOR after a competitive review.
Zalando’s Global Marketing Chief on ‘Simplifying’ While Deepening Consumer Experience
Ralph Rijks on consumer experience, Web3 and his focus for brand growth.