This Agency President Fosters Community Through Personal Transparency
Lafayette American's Emily Siegel is all about unconventional solutions.
How Cinnabon Moved From the Food Court to Pretty Much Everywhere—Including TV
Founded at the food court, this '80s bakery chain has tweaked its recipe for growth.
Off the Clock: The Boots CMO Who ‘Fell in Love’ With Improv Comedy
Pete Markey on his personal and professional growth while making people laugh.
Infographic: The Advertising Industry’s New Job Landscape
The marketing universe, upended by Covid, evolved considerably over the past year.
As Alternate ID Adoption Increases, These 5 Solutions Lead the Pack
The notoriously saturated ecosystem has finally begun to consolidate.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.
Branded Entertainment Is More Than a Brand Slogan in a Script
Policies on it are often fuzzy and vary according to platform.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.
How the Big Measurement Companies Actually Measure Up
From Comscore to VideoAmp, a breakdown of the landscape's key players.
Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z
Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan.
Understanding the Modern Live Sports Viewing Experience
It’s all about the data, adapting creative and measuring impressions.
The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?
The IAB shakes up its annual digital content event as some buyers question its relevancy.
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
AI is leading some companies to prioritize quality assurance and strategy.
This CSO Partners With Founders of Color to Develop Brands
Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands.
When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.