For the 2023 upfronts, the company has transformed Chelsea Factory in New York City.Paramount

Netflix Expects Subscriber Losses Amid Password Crackdown

Programming & Performance

Paid sharing will roll out in the U.S. in the second quarter.


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Exclusive: There’s Nothing Strange About David Harbour’s Role in WBD’s Stanley Cup Campaign

Sports Marketing

Exclusive: David Harbour takes hockey maybe too seriously in Warner Bros. Discovery campaign.

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Warner Bros. Discovery Clears Up Rings of Power ‘Trolling’ Controversy

Streaming & OTT

WBD's chief marketer settles the Game of Thrones-Rings of Power controversy.

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The CW to Exit Upfront Week Presentations, Will Instead Host Press Event

TV Upfronts

The network has long been rumored to forgo the annual advertising showcase.

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Nielsen Regains National Accreditation After 2021 Suspension

Measurement

The Media Rating Council announced the reinstatement ahead of the 2023 upfronts.

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AMC Networks Sets Ad-Supported AMC+ Tier Ahead of Upfront

TV Upfronts

The new version of the service will premiere by October.

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Why the Max Logo Is Blue and Other Questions About the Streamer Answered

Streaming & OTT

Warner Bros. Discovery's global CMO of streaming explains the strategy behind the new service.

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Champions of Change: How Athletes Unlimited’s Cheri Kempf Is Making Softball Must-Watch TV

Women in Sports

Player-turned-executive Cheri Kempf is building a pro league on the Champions of Change podcast.

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Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’

Streaming & OTT

The full 30-second spot will premiere during Friday’s NBA play-in game.

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WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

Streaming & OTT

Combined with Discovery+, the platform promises new tech and ad features for the same price.

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AMC Networks Names Kim Granito New Chief Marketer

Programming & Performance

Current president of marketing Len Fogge will retire next month.

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Netflix Partners With Lacoste to Turn Fashion Upside Down

Streaming & OTT

The collaboration takes inspiration from Stranger Things, Bridgerton, Lupin and more.

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Analyzing Measurement’s ‘Critical’ Role in 2023 Upfront Negotiations

Finding the Customer

After '12 months of false starts,' TV insiders say it's time to get down to business.

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Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future

Finding the Customer

With upfronts looming, there’s a new set of measurement obstacles to navigate this year.

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Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next

Finding the Customer

The brand is working to win back the industry's trust after a rocky few years.

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How the Big Measurement Companies Actually Measure Up

Finding the Customer

From Comscore to VideoAmp, a breakdown of the landscape's key players.