Netflix Expects Subscriber Losses Amid Password Crackdown
Paid sharing will roll out in the U.S. in the second quarter.
Exclusive: There’s Nothing Strange About David Harbour’s Role in WBD’s Stanley Cup Campaign
Exclusive: David Harbour takes hockey maybe too seriously in Warner Bros. Discovery campaign.
Warner Bros. Discovery Clears Up Rings of Power ‘Trolling’ Controversy
WBD's chief marketer settles the Game of Thrones-Rings of Power controversy.
The CW to Exit Upfront Week Presentations, Will Instead Host Press Event
The network has long been rumored to forgo the annual advertising showcase.
Nielsen Regains National Accreditation After 2021 Suspension
The Media Rating Council announced the reinstatement ahead of the 2023 upfronts.
AMC Networks Sets Ad-Supported AMC+ Tier Ahead of Upfront
The new version of the service will premiere by October.
Why the Max Logo Is Blue and Other Questions About the Streamer Answered
Warner Bros. Discovery's global CMO of streaming explains the strategy behind the new service.
Champions of Change: How Athletes Unlimited’s Cheri Kempf Is Making Softball Must-Watch TV
Player-turned-executive Cheri Kempf is building a pro league on the Champions of Change podcast.
Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’
The full 30-second spot will premiere during Friday’s NBA play-in game.
WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming
Combined with Discovery+, the platform promises new tech and ad features for the same price.
AMC Networks Names Kim Granito New Chief Marketer
Current president of marketing Len Fogge will retire next month.
Netflix Partners With Lacoste to Turn Fashion Upside Down
The collaboration takes inspiration from Stranger Things, Bridgerton, Lupin and more.
Analyzing Measurement’s ‘Critical’ Role in 2023 Upfront Negotiations
After '12 months of false starts,' TV insiders say it's time to get down to business.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.
Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next
The brand is working to win back the industry's trust after a rocky few years.
How the Big Measurement Companies Actually Measure Up
From Comscore to VideoAmp, a breakdown of the landscape's key players.