Data Collaboration Is the Catalyst for Business Transformation
Business transformation starts with data, and no company can succeed in today’s market without a clear data collaboration strategy.
64% of CPGs Will Increase Retail Media Spending in 2023
As more consumers increasingly shop online, CPG brands are relying on retail media networks to better reach these shoppers.
In “The Retail Media Revolution” report, Adweek looks at the four groups most impacted by retail media: retailers, consumers, brands and agencies, and tech platforms.
Reimagine Your TV Strategy Ahead of the Upfronts
As viewing habits continue to change, advertisers and media owners need to use data to better plan, target and measure cross-screen TV.
Your Cookieless Campaign Strategy Starts With Efficiency
As the cookieless future looms, efficiently identifying and targeting customers is critical—and achievable.
First-Party Data Is Your Future
Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply [...]
Danone’s Chief Digital Officer Weighs in on Agility and the Future of the Customer Experience
So far, 2020 has been a highly effective teacher. It has richly rewarded brands that were one step ahead in ecommerce and digital experience and accelerated the decay of those [...]
Addressable TV Is at Its Tipping Point
Now, with U.S. consumers spending an additional 229 minutes watching TV every day, addressable TV is beginning to come into its own.
First-Party Data and the Path Forward for Publishers
Now more than ever, brands are under immense pressure to ensure that every ad dollar spent is addressable and measurable.
It’s Time for an Advertising Infrastructure That Works for Everyone
Third-party cookies ushered in a robust digital economy that made it possible for everyone from scrappy startups to legacy brands to advertise more efficiently and on an unprecedented scale.