Matt Britton discusses recent trends in the banking crisis, sheds light on how consumers feel in the current economy and shares insights on other macro-financial factors that are shaping consumer behavior. Adweek

Brave Commerce Podcast: Building Careers and Building Brands

Adweek Podcasts

Kodiak’s CEO shares what it means to approach commerce bravely.


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Most People Have Not Heard of the Circular Economy. Marketers Can Help

Sustainability

New data from an Adweek-Morning Consult survey demonstrates an opportunity for brands to educate

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Personalized Marketing Is the Fantasy Every Company Should Realize

New Consumer

MAC Cosmetics, Mars Wrigley and i2c Inc. all make the case for meeting the consumer on their terms.

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Brave Commerce Podcast: Leading Mission-Driven Profitability

Adweek Podcasts

Amanda Baldwin of Supergoop on creating 'a movement, not a moment.'

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Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers

Data Points

Price is just one of many factors that can get consumers to switch from national brands.

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The Speed of Culture Podcast: Finance Marketing Strategies to Bank On

Adweek Podcasts

Learn more about TD Bank's go-to-market and omnichannel marketing strategies.

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LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms

Voice

A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.

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Brave Commerce Podcast: Maximizing Value Exchange to Build Trust

Adweek Podcasts

Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand.

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When Designing Customer Experiences, Don’t Confuse Speed With Ease

Voice

Ease continues to be a pervasive design problem across industries, not due to lack of resources or commitment but in failing to answer the question: What does ease actually mean?

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Brave Commerce Podcast: Fostering Vulnerability and Defining Culture in the Workplace

Adweek Podcasts

The NBA Hall of Famer and Campbell Soup Co. board member on defining workplace culture.

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MikMak Goes Global With Acquisition of Swaven

Ecommerce

The ecommerce tech platform will double the number of retailers it works with.

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Brave Commerce Podcast: Reducing Friction for Consumers to Drive Ecommerce Growth

Adweek Podcasts

Lewis Broadnax, vp of global ecommerce and digital at Sazerac Company shares the four major pivot points that have shaped the trajectory of his career.

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Infographic: Diverse Audiences Value Brands That Show Up Where They Are

Data Points

Infographic: There are good reasons for marketers to diversify their investments.

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Brave Commerce Podcast: Creating a Human-Centric Brand

Adweek Podcasts

On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA, CEO of personal care North America, talks about creating a human-centric brand.

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Inside Michelob’s Game Plan to Become a Super Bowl Advertising Tour de Force

Super Bowl

The brand’s big (golf) swing includes an ‘Avengers moment’ and a classic comedy.

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Brave Commerce Podcast: How to Scale a Small Business

Adweek Podcasts

On this episode of Brave Commerce, Denise Woodward, Founder & CEO of Partake Foods, talks about growing and developing a bootstrapped business.