Reaching TV viewers remains critical for all types of advertisers, but it has become increasingly complex. It’s not that people have stopped watching TV or watch on phones or computers—78% of households that stream content do so on the big screen. But today’s TV audiences move seamlessly between traditional linear and on-demand TV channels, and streaming platforms like free ad-supported streaming TV (FAST). Advertisers need to consider all touchpoints.
Our new guide with Effectv, “A Practical Playbook for Multiscreen TV,” provides actionable advice to help you craft audience-based targeting strategies that consider all channels, integrate modern advertising methods and ensure you’re positioned for success.
Key insights include:
- Linear TV lives on: Households with streaming subscriptions still spend about twice as much time watching linear content as streaming content.
- FAST is on the rise: Six in 10 households now use FAST, with news, movies, crime TV, game shows, daytime TV and humor earning the most popular categories.
- Improved impact: Brand recall is significantly higher when viewers see an ad on both TV and streaming vs. streaming alone.
Maximize your multiscreen TV potential. Download the guide.
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