Paul Barbagallo is Adweek’s svp, executive editor of thought leadership and practical journalism.
AI’s Impact on Marketing May Be Getting Easier to Quantify
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation
A case study in embracing the best of both brand and performance marketing.
To Reach New Consumers, You Need Both Ambition and Humility
“We were going in for the hug, and we hadn’t even shaken hands yet.”
What Brands Can Learn From Mastercard’s Accessible Card Design
The 2-year effort is a blueprint on innovating for accessibility.
How CMOs Can Lead the Way on ChatGPT
The new tool may seem scary and overwhelming, but there's opportunity in a world changed by AI.
The Forces That Will Reshape B-to-B Marketing in 2023
After three years of disruption, CMOs face a pivotal year for their organizations and careers.
Little did pizza pioneer Steve Green know in 1995—the year he launched a small, utilitarian and admittedly unsophisticated newsletter to promote himself as a marketing consultant—that Pizza Marketing Quarterly would [...]
In an increasingly polarized political world, The New American has content to burn. The weekly political magazine was born in 1985 after the merging of American Opinion and The Review [...]
Once-defunct cataloger Fingerhut—known for extending credit and goods to lower-income consumers—is back in the mailstream with its first continuity program since Federated Department Stores Inc. sold the company last year. [...]
DNC Registry Fuels Online Market Research
By Paul Barbagallo Even though market research firms are exempt from new do-not-call rules, many consumers are still reluctant to participate in phone surveys. Much to the chagrin of the [...]