Paul Barbagallo is Adweek’s svp, executive editor of thought leadership and practical journalism.
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
A case study in embracing the best of both brand and performance marketing.
“We were going in for the hug, and we hadn’t even shaken hands yet.”
The 2-year effort is a blueprint on innovating for accessibility.
After three years of disruption, CMOs face a pivotal year for their organizations and careers.