Portrait of Paul Barbagallo

Paul Barbagallo

Paul Barbagallo is Adweek’s svp, executive editor of thought leadership and practical journalism.

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AI’s Impact on Marketing May Be Getting Easier to Quantify

Practical Insights

A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.

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How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation

Practical Insights

A case study in embracing the best of both brand and performance marketing.

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To Reach New Consumers, You Need Both Ambition and Humility

Practical Insights

“We were going in for the hug, and we hadn’t even shaken hands yet.”

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What Brands Can Learn From Mastercard’s Accessible Card Design

Practical Insights

The 2-year effort is a blueprint on innovating for accessibility.

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How CMOs Can Lead the Way on ChatGPT

Practical Insights

The new tool may seem scary and overwhelming, but there's opportunity in a world changed by AI.

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The Forces That Will Reshape B-to-B Marketing in 2023

Leadership & Talent

After three years of disruption, CMOs face a pivotal year for their organizations and careers.

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Steve Green: Rolling in Dough

General

Little did pizza pioneer Steve Green know in 1995—the year he launched a small, utilitarian and admittedly unsophisticated newsletter to promote himself as a marketing consultant—that Pizza Marketing Quarterly would [...]

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The New American Goes Mobile

Emerging Tech

In an increasingly polarized political world, The New American has content to burn. The weekly political magazine was born in 1985 after the merging of American Opinion and The Review [...]

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Back With a Bangtail

General

Once-defunct cataloger Fingerhut—known for extending credit and goods to lower-income consumers—is back in the mailstream with its first continuity program since Federated Department Stores Inc. sold the company last year. [...]

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DNC Registry Fuels Online Market Research

General

By Paul Barbagallo Even though market research firms are exempt from new do-not-call rules, many consumers are still reluctant to participate in phone surveys. Much to the chagrin of the [...]