Why B-to-B Companies Are Investing More in Brand Marketing
Experts explain three factors propelling the trend.
AI’s Impact on Marketing May Be Getting Easier to Quantify
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation
A case study in embracing the best of both brand and performance marketing.
CMOs Can’t Defend What They Can’t Define
New data suggests the struggle to prove ROI persists.
To Reach New Consumers, You Need Both Ambition and Humility
“We were going in for the hug, and we hadn’t even shaken hands yet.”
Why Brands Should Be Thinking More About Community
In a post-pandemic world, people have a renewed desire to belong.
What Brands Can Learn From Mastercard’s Accessible Card Design
The 2-year effort is a blueprint on innovating for accessibility.
Demystifying Marketing Mix Modeling
Though the concept has been around for years, MMM is back in vogue thanks to advancements in machine learning and data analytics.
A Marketer’s Guide to 5G and XR in 2023
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
The Future of Marketing Is Earned
As consumer behavior shifts and ad budgets shrink, earned media is becoming more important.
How CMOs Can Lead the Way on ChatGPT
The new tool may seem scary and overwhelming, but there's opportunity in a world changed by AI.
The Forces That Will Reshape B-to-B Marketing in 2023
After three years of disruption, CMOs face a pivotal year for their organizations and careers.
Making the Case for Your Marketing Budget in Turbulent Times
CMOs must become data-driven storytellers who speak the language of the CEO and CFO.