Experts explain three factors propelling the trend.
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
A case study in embracing the best of both brand and performance marketing.
New data suggests the struggle to prove ROI persists.
“We were going in for the hug, and we hadn’t even shaken hands yet.”
In a post-pandemic world, people have a renewed desire to belong.
The 2-year effort is a blueprint on innovating for accessibility.
Though the concept has been around for years, MMM is back in vogue thanks to advancements in machine learning and data analytics.
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
As consumer behavior shifts and ad budgets shrink, earned media is becoming more important.
The new tool may seem scary and overwhelming, but there's opportunity in a world changed by AI.
After three years of disruption, CMOs face a pivotal year for their organizations and careers.
CMOs must become data-driven storytellers who speak the language of the CEO and CFO.