Big-picture thinking and actionable advice on the most pressing topics facing marketing leaders today.
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Why B-to-B Companies Are Investing More in Brand Marketing

Experts explain three factors propelling the trend.

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AI’s Impact on Marketing May Be Getting Easier to Quantify

A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.

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How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation

A case study in embracing the best of both brand and performance marketing.

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CMOs Can’t Defend What They Can’t Define

New data suggests the struggle to prove ROI persists.

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To Reach New Consumers, You Need Both Ambition and Humility

“We were going in for the hug, and we hadn’t even shaken hands yet.”

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Why Brands Should Be Thinking More About Community

In a post-pandemic world, people have a renewed desire to belong.

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What Brands Can Learn From Mastercard’s Accessible Card Design

The 2-year effort is a blueprint on innovating for accessibility.

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Demystifying Marketing Mix Modeling

Though the concept has been around for years, MMM is back in vogue thanks to advancements in machine learning and data analytics.

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A Marketer’s Guide to 5G and XR in 2023

5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.

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The Future of Marketing Is Earned

As consumer behavior shifts and ad budgets shrink, earned media is becoming more important.

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How CMOs Can Lead the Way on ChatGPT

The new tool may seem scary and overwhelming, but there's opportunity in a world changed by AI.

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The Forces That Will Reshape B-to-B Marketing in 2023

After three years of disruption, CMOs face a pivotal year for their organizations and careers.

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Making the Case for Your Marketing Budget in Turbulent Times

CMOs must become data-driven storytellers who speak the language of the CEO and CFO.