With streaming services gaining popularity, traditional television is becoming a thing of the past—and so are the commercials we grew up with. Marketing experts have had to develop creative ways to break into streaming and OTT (over-the-top) advertising in bypassing commercials altogether. OTT advertising allows marketers the chance to connect with audiences through their streaming services like Netflix, Hulu, Disney, and more. OTT advertising allows marketers to connect with and engage with new audiences who have become unreachable through traditional television commercials. Stay up-to-date with the latest streaming services and OTT advertising techniques to find out how to get your business in front of your target audience. Read more about streaming services, how they continue to develop and how marketers can carve out a place for themselves among streaming services.
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Netflix Expects Subscriber Losses Amid Password Crackdown

By Mollie Cahillane, Bill Bradley

 

Paid sharing will roll out in the U.S. in the second quarter.

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Warner Bros. Discovery Clears Up Rings of Power ‘Trolling’ Controversy

By Mollie Cahillane

 

WBD's chief marketer settles the Game of Thrones-Rings of Power controversy.

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AMC Networks Sets Ad-Supported AMC+ Tier Ahead of Upfront

By Bill Bradley

 

The new version of the service will premiere by October.

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Why the Max Logo Is Blue and Other Questions About the Streamer Answered

By Mollie Cahillane

 

Warner Bros. Discovery's global CMO of streaming explains the strategy behind the new service.

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Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’

By Mollie Cahillane

 

The full 30-second spot will premiere during Friday’s NBA play-in game.

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WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

By Mollie Cahillane

 

Combined with Discovery+, the platform promises new tech and ad features for the same price.

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Netflix Partners With Lacoste to Turn Fashion Upside Down

By Bill Bradley

 

The collaboration takes inspiration from Stranger Things, Bridgerton, Lupin and more.

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Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future

By Mollie Cahillane, Bill Bradley

 

With upfronts looming, there’s a new set of measurement obstacles to navigate this year.

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The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

By Mollie Cahillane, Bill Bradley

 

The IAB shakes up its annual digital content event as some buyers question its relevancy.

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Disney Taps Asad Ayaz as First Chief Brand Officer

By Mollie Cahillane

 

He'll also continue as president of marketing for The Walt Disney Studios.

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IAB Reveals 2023 NewFronts Schedule With New Venue

By Mollie Cahillane

 

Twitter and Tubi have exited the presentations.

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How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer

By Bill Bradley

 

The company's global CMO of streaming explained the reasoning behind the new moniker.

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Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront

By Mollie Cahillane

 

The company's new venue accommodates all of its brands on the same stage.

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Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez

By Mollie Cahillane

 

Ryan Reynolds' Maximum Effort co-produced the national campaign.

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Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships

By Mollie Cahillane

 

The integrations help verify the viewability and traffic validity of ads.

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