Netflix Expects Subscriber Losses Amid Password Crackdown
Paid sharing will roll out in the U.S. in the second quarter.
Warner Bros. Discovery Clears Up Rings of Power ‘Trolling’ Controversy
WBD's chief marketer settles the Game of Thrones-Rings of Power controversy.
AMC Networks Sets Ad-Supported AMC+ Tier Ahead of Upfront
The new version of the service will premiere by October.
Why the Max Logo Is Blue and Other Questions About the Streamer Answered
Warner Bros. Discovery's global CMO of streaming explains the strategy behind the new service.
Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’
The full 30-second spot will premiere during Friday’s NBA play-in game.
WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming
Combined with Discovery+, the platform promises new tech and ad features for the same price.
Netflix Partners With Lacoste to Turn Fashion Upside Down
The collaboration takes inspiration from Stranger Things, Bridgerton, Lupin and more.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.
The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?
The IAB shakes up its annual digital content event as some buyers question its relevancy.
Disney Taps Asad Ayaz as First Chief Brand Officer
He'll also continue as president of marketing for The Walt Disney Studios.
IAB Reveals 2023 NewFronts Schedule With New Venue
Twitter and Tubi have exited the presentations.
How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer
The company's global CMO of streaming explained the reasoning behind the new moniker.
Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront
The company's new venue accommodates all of its brands on the same stage.
Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez
Ryan Reynolds' Maximum Effort co-produced the national campaign.
Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships
The integrations help verify the viewability and traffic validity of ads.