Campaigns from Lundberg Family Farms, Fridays For Future and Rothy’s highlight the themes of green brand action in 2023.Lundberg Family Farms, Fridays For Future, Rothy’s

Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy

Plant-Based Products

The MilkPEP campaign featuring The White Lotus star parodies the rise of alt-milk brands.


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Prime Video Rolls Out the Pink Carpet on Fifth Avenue for ‘Maisel Tov’ Experience

Experiential

Brands and fans turn out to celebrate the fifth and final season of The Marvelous Mrs. Maisel.

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Eww, Can’t Look Away: When ‘Grossvertising’ Works for Brands

Food & Beverage

Food giants from Burger King to Kraft have played with disgusting imagery in their ads. But does it make marketing sense?

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How Tag Heuer’s High-Speed Ryan Gosling Ad Will Help the Luxury Watchmaker’s $1 Billion Aspirations

Legacy Brands

CEO Frédéric Arnault on the luxury watchmaker's anniversary campaign, brand partnerships and product placement.

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Snap Reveals New Augmented Reality Features for Events, Businesses

Augmented Reality

Businesses can bring AR technology to their brick-and-mortar locations.

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Impossible Foods’ Leslie Sims on Driving Big Impact in ‘Tiny’ Ways for Earth Day

Adweek Podcasts

Hear from chief marketing and creative officer Leslie Sims about Earth Day.

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Higher Together: Cannabis and Mainstream Brands Partner for Industry’s Biggest Holiday

Cannabis

Weed brands aim to extend their reach beyond core cannaseurs and further embed cannabis into the popular consciousness.

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Bud Light’s Response To Dylan Mulvaney Backlash Displays Dangers Of Shallow Advocacy

Diversity, Equity and Inclusion

Creators and marketers say Bud Light's response to the Dylan Mulvaney controversy demonstrated 'shallow advocacy'

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Why MotorTrend Is ‘Going Wide’ to Lure a Broader Customer Base

Marketing Innovation

It's trying something new—just blabbing about them.

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The Dangers Brands Face From the European Union’s New Ad Rules

Voice

The unintended consequences of the EU's proposed political advertising regulations.

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Marmite Is Offering Pregnancy Scans to Find Out if Babies Are Born Lovers or Haters 

Food & Beverage

Unilever brand Marmite is testing whether the taste for its product originates in the womb.

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Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map

Leadership & Talent

CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.

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B-to-B Firm Mutiny Shows How AI Can Help Resource-Strapped Brands

B-to-B

CEO Jaleh Rezaei used her marketing background and b-to-c strategy to cut costs and earn trust.

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Impossible Foods Latches Onto Tiny Food Trend to Tout Eco-Friendly Footprint

Plant-Based Products

Several short teaser videos tout eco-friendly stats that say Impossible Foods use 92% less water, 96% less land and 91% less greenhouse gas emissions to produce than animal beef.

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Pilsner Urquell Has a Special Place for New Recipe Suggestions

Beer & Spirits

'Keepers of the Craft' is the beer brand's new creative platform.

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How Touchland Is Making Personal Care Fun and Innovative

Adweek Podcasts

Founder and CEO Andrea Lisbona talks about redefining hand sanitizer.