Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
Publishers Seek More Money From Platforms to Pacify Their AI Woes
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+
Marketers are reallocating funds toward Meta after it stumbled last year, with some taking spend away from TikTok.
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism.
Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban
Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.
Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Top 1,000 U.S. advertisers boosted their ad spend on TikTok by 66% to $467 million from September to October 2022.
TikTok: How to Make Your Account Private
Users can stop others from following them.
Pricing for the Creator Economy Is All Over the Map
A new report from Later and Mavrck finds that 37% of creators set their rates initially by guessing.
Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
The publisher will produce vertical video for the platform, which aims to increase its inventory.
Snapchat: How to Turn on Video Stability
This feature may reduce shaking in the user's clip.
Snapchat: How to Use the Ultra Wide Camera
There are multiple ways to access this feature.
The Next Brand Safety Battlefield Is AI-Based Audio, and It’s Surging on TikTok and YouTube
Over 90% of these videos are monetizable.
Snapchat: How to Clear Your Shopping History on Mobile
Users can remove the products they've recently browsed.
LinkedIn: How to Reschedule a Scheduled Post on Mobile
Users can change when content will be shared.
Instagram: How to Delete Your Search History on Mobile
Users can clear terms they've previously searched for.