Portrait of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.

Alt Image Text

Inside Paramount’s ‘High-Impact, Intimate’ Upfront Dinners

TV Upfronts

The company announced it'd skip its decades-long event at Carnegie Hall last year.

Alt Image Text

Netflix Expects Subscriber Losses Amid Password Crackdown

Programming & Performance

Paid sharing will roll out in the U.S. in the second quarter.

Alt Image Text

The CW to Exit Upfront Week Presentations, Will Instead Host Press Event

TV Upfronts

The network has long been rumored to forgo the annual advertising showcase.

Alt Image Text

AMC Networks Sets Ad-Supported AMC+ Tier Ahead of Upfront

TV Upfronts

The new version of the service will premiere by October.

Alt Image Text

Netflix Partners With Lacoste to Turn Fashion Upside Down

Streaming & OTT

The collaboration takes inspiration from Stranger Things, Bridgerton, Lupin and more.

Alt Image Text

What Buyers and TV Insiders Really Think About the Top Measurement Companies

Finding the Customer

From who's the best to work with—to what still needs improvement.

Alt Image Text

Analyzing Measurement’s ‘Critical’ Role in 2023 Upfront Negotiations

Finding the Customer

After '12 months of false starts,' TV insiders say it's time to get down to business.

Alt Image Text

Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future

Finding the Customer

With upfronts looming, there’s a new set of measurement obstacles to navigate this year.

Alt Image Text

How the Big Measurement Companies Actually Measure Up

Finding the Customer

From Comscore to VideoAmp, a breakdown of the landscape's key players.

Alt Image Text

Brian Cox’s New Gig Is Being Overly Direct for DirecTV

Programming & Performance

The campaign features the Emmy-winner being blunt with TV viewers.