Mollie Cahillane
Mollie is Adweek’s senior TV reporter, covering the business of connected TV, streaming news, measurement and sports media. She’s a former Cablefax editor, and has held roles at People and Daily Mail.
How Julie Haddon Is Reinventing the National Women’s Soccer League as Its First CMO
The league's top marketer is accelerating the explosive growth of women's soccer.
Netflix Expects Subscriber Losses Amid Password Crackdown
Paid sharing will roll out in the U.S. in the second quarter.
Exclusive: There’s Nothing Strange About David Harbour’s Role in WBD’s Stanley Cup Campaign
Exclusive: David Harbour takes hockey maybe too seriously in Warner Bros. Discovery campaign.
Warner Bros. Discovery Clears Up Rings of Power ‘Trolling’ Controversy
WBD's chief marketer settles the Game of Thrones-Rings of Power controversy.
Nielsen Regains National Accreditation After 2021 Suspension
The Media Rating Council announced the reinstatement ahead of the 2023 upfronts.
Why the Max Logo Is Blue and Other Questions About the Streamer Answered
Warner Bros. Discovery's global CMO of streaming explains the strategy behind the new service.
Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’
The full 30-second spot will premiere during Friday’s NBA play-in game.
Champions of Change: How Athletes Unlimited’s Cheri Kempf Is Making Softball Must-Watch TV
Player-turned-executive Cheri Kempf is building a pro league on the Champions of Change podcast.
WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming
Combined with Discovery+, the platform promises new tech and ad features for the same price.
AMC Networks Names Kim Granito New Chief Marketer
Current president of marketing Len Fogge will retire next month.