The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?
The IAB shakes up its annual digital content event as some buyers question its relevancy.
IAB Reveals 2023 NewFronts Schedule With New Venue
Twitter and Tubi have exited the presentations.
Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
The publisher will produce vertical video for the platform, which aims to increase its inventory.
Peacock’s Bel-Air Turns Season 2 Upside Down With Fresh Slate of Brand Partners
Sponsors include Lexus, Simply Spiked, State Farm, Target and Xfinity.
Adweek’s TV Upfronts and NewFronts 2023 Calendar
All the information you need about this year's presentations.
Roku Partners With 3 Leading CPG Brands in Further Originals Push
Coca-Cola, Henkel and Scotts have all partnered with the CTV platform.
Best Buy and Roku Partner for Season-Long Brand Integration in Idea House
The partnership features in-show tie-ins, custom content and shoppable overlays.
Roku Wraps Largest Upfront Ever, Surpassing $1 Billion in Ad Commitments
The platform closed deals with all seven major agency holding companies.
In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Two of the industry’s largest events for television advertising dedicated a great deal of time to the value of product placement.
Instagram Begins Testing NFT Sharing
A “handful” of U.S. creators will gain access this week.
YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community
Experts shared key insights on how markets can foster lasting creative connections during the 2022 NewFronts.
The Most Memorable Moments from the 2022 NewFronts
From a big livestream glitch to Amy Poehler learning about Twitch.
How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans
The gas station video display company presented at NewFronts for the third time this year.
WMX Unveils New Audience Storefront, Teases CTV Product at Its NewFront
The publisher also unveiled its slate of new, music-centric video content.
Vevo Cements Transformation Into Streaming Network
Once mostly known for music videos on YouTube, the company claims to be the world's largest FAST network.