Beck’s Turns to AI as Beer Experiment ‘Sells Out’ Within Minutes
The brand now plans to continue to use the technology when devising future initiatives.
How Enterprise Companies Are Pitching Generative AI to Marketers
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
Adobe Is Betting Big on Generative AI With a Raft of New Features
The company is training on only its own images and plans to compensate creators.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
AI is leading some companies to prioritize quality assurance and strategy.
Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks
The trade body is aiming to formalize how media is sold in the space.
Horizon Next Retains and Expands FanDuel Account Worth $200 Million
The agency will take on advertising for the sports betting company's casino business.
To Dine For Podcast: Randi Zuckerberg, CEO and Founder of HUG
The host of SiriusXM's Randi Zuckerberg Means Business delves into Web3 and NFTs.
How Generative AI Is Already Changing How Creatives Do Their Jobs
Agencies have incorporated ChatGPT and image generators into workflows.
A Marketer’s Guide to 5G and XR in 2023
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
The Rise of AI Content Generation Stirs Brand Reputation Fears
Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.
Marketers Search For Practical Tech to Boost ROI Amid Economic Flux
Targeted investments in AI and augmented reality could help brand leaders improve ROI.
The Real Ways Synthetic Data Is Changing Advertising
While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.