The brand now plans to continue to use the technology when devising future initiatives.
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
The company is training on only its own images and plans to compensate creators.
Machine learning-generated audience clusters help the agency target precisely.
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
AI is leading some companies to prioritize quality assurance and strategy.
The trade body is aiming to formalize how media is sold in the space.
The agency will take on advertising for the sports betting company's casino business.
The host of SiriusXM's Randi Zuckerberg Means Business delves into Web3 and NFTs.
Agencies have incorporated ChatGPT and image generators into workflows.
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.
Targeted investments in AI and augmented reality could help brand leaders improve ROI.
While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.