With active users of augmented reality steadily increasing, it’s no wonder that advertisers have also discovered the advantages of using this fun technology to reach consumers. Savvy brands have been including augmented reality as a major component of their e-commerce strategies. Advertising via the use of augmented reality offers an improved consumer experience, but using the technology for optimal benefit is not without its challenges. There are various obstacles, including cost and the proper use of the technology itself. See how brands and industry professionals are taking the immersive relationship produced by AR and leveraging it to improve brand awareness and increase sales.
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Snap Reveals New Augmented Reality Features for Events, Businesses

Businesses can bring AR technology to their brick-and-mortar locations.

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Beyond Combines Physical and Digital Fashion With AR Snapchat Lenses

People can purchase a hoodie featuring an NFC chip.

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American Eagle Uses AR Snapchat Lens to Promote Secondhand, Sustainable Clothing Shop

Shoppers can browse items from the RE/AE collection in augmented reality.

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Cleveland Cavaliers Bring AR to Fans During the NBA Playoffs

Augmented reality features will be available during home games and away game watch parties.

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Tiffany & Co. Promotes New Lock Bracelets Using Augmented Reality

The luxury jeweler turned a construction facade into an art installation.

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Reality-Mixing Lenovo Ad Unleashes Digital Art on Real Cities

Lenovo promotes new laptop with eight artists using the world as their canvas.

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Snapchat Augmented Reality Lenses Come to Microsoft Teams

Users can choose from more than 20 AR lenses.

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The Reality of Augmented Reality for Brands

Brands like Microsoft have scaled back, but Apple's entrance may change the headset game.

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Snapchat: How to Use Easter Lenses

A variety of augmented reality lenses are available.

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Tripadvisor Uses Street Art, Augmented Reality to Promote San Diego

Murals in three U.S. cities will encourage people to visit the California destination.

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Delaware North Uses AR to Educate People About the Importance of Bees

The hospitality company partnered with The Bee Cause Project for an Earth Month campaign.

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Kansas City Royals Bring Augmented Reality to Home Games

Baseball fans can access a shared AR experience in Kauffman Stadium.

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Tommy Hilfiger Lets Shoppers Try on Clothes in AR With Zero10

The augmented reality experience will be available in three European stores.

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Snapchat: How to Use Ramadan Lenses

Users can choose from a variety of augmented reality content.