Here’s What Works For These Brands When it Comes to Sustainability

Sustainability

For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters […]


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Accelerating the Sustainability Journey Amid Economic Headwinds 

Sustainability

Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and [...]

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Revolving Door Roster Updates: AKQA, Clinch, Invisible Universe & More

Leadership & Talent

The top hires and promotions in the agencies world this week.

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Barkley Helps Teens Slip Into Stylish Red Lobster Bibs for a Less Messy Prom

Independent Agencies

The Prom Drip Bib, created by Barkley, ties into the fun of prom.

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Revolving Door Agency Moves: 180, Goldenchild, Horizon & More

Leadership & Talent

Everything you need to know about agency news this week.

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WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch

Mergers & Acquisitions

The agency has worked with Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell and General Motors.

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Wieden+Kennedy Achieves B Corp Certification Across the Whole Global Agency Network

Sustainability

The multiyear process began in 2020 with the group's Amsterdam office.

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M&C Saatchi’s New Europe CEO Introduces Client-Focused Model

Leadership & Talent

Carlo Noseda will take on responsibility for the networks' business in the region.

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Despite AI Skeptics, Early Adopter Arthur Sadoun Says No One Is Laughing Now

Earnings Reports

Arthur Sadoun spoke about what is driving the latest business performance predicting 3-5% growth in 2023.

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Revolving Door Roster Updates: Assembly, Junapr, Sunday Afternoon and More

Leadership & Talent

Hires, promotions and transitions at agencies around the world.

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Infographic: The Advertising Industry’s New Job Landscape

Data Points

The marketing universe, upended by Covid, evolved considerably over the past year.

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This Agency President Fosters Community Through Personal Transparency 

Leadership & Talent

Lafayette American's Emily Siegel is all about unconventional solutions.

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Betty Buzz Taps Expert Witness in Parody of Celebrity Trial

Food & Beverage

The brand's founder and architect, Blake Lively, narrates the cheeky court-themed spot.

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California Ramps Up Efforts to Regulate AI

Artificial Intelligence

The California Privacy Protection Agency is turning its attention towards data regulation issues around AI under its privacy law.