Today's alcohol brands have a lot to consider when developing marketing campaigns for alcohol products, including ensuring the campaign is targeted to people of legal drinking age and that no drinking among youth is portrayed or glamorized. They must also avoid the promotion of alcohol use that leads to risky drinking behaviors, or they will face serious fines from the Federal Trade Commission (FTC). This page highlights news and trends, regulations, and standout campaigns in the alcoholic beverage and cannabis verticals, including studies on cannabis and alcohol consumption and other news making headlines across the alcohol industry.
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Pilsner Urquell Has a Special Place for New Recipe Suggestions

'Keepers of the Craft' is the beer brand's new creative platform.

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19 Crimes Shrunk Snoop Dogg Down to Miniature Size to Show People How to Chill

Wine brand 19 Crimes created a miniature Snoop Dogg action figure to promote its new Sauvignon Blanc.

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Why English Soccer Is Vital to Budweiser’s Global Brand Strategy

Premier League partnership grows in strength with new YouTube series Behind the Game.

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Beck’s Turns to AI as Beer Experiment ‘Sells Out’ Within Minutes

The brand now plans to continue to use the technology when devising future initiatives.

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Hard Mountain Dew Throws a Rager at a Florida Retirement Village

Not the typical spring breakers, these party monsters of a certain age show how they 'Do the Dew.'

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Miranda Lambert Shills in an ‘Untamed’ Way for Lone River Ranch Water

The campaign—with spots called “Untamed” and “Guitar”—comes from agency Anomaly, where Lone River's CEO-founder got her start as an account director.

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Don Julio’s Surreal Disco Encourages Day Drinking With Pink Tequila

The campaign for Don Julio Rosado includes a disco video and partnership with Drizly.

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Budweiser Treats Music Fans to Vinyl Records in the Form of Beer Coasters

Budweiser and Wieden+Kennedy team up to tell music fans 'the stage is yours to take' with limited edition vinyl coasters.

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Heineken’s First Gaming Campaign Breaks Anti-Social Stereotypes 

Heineken spotlights the community spirit of gaming culture to break stereotypes about that audience

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Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch

Vintage recipe inspires nod to iconic Andy Warhol campaign.

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Soberchella: Booze-Free Bars Are Coming to the Famous Desert Music Festival

The New Bar becomes the first nonalcoholic retail partner for the trendsetting event.

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Captain Morgan Is Flipping the Script on Responsible Drinking PSAs

Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.

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Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’

College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of [...]

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Guinness’ Surprising St. Patrick’s Day Message: Drop the Booze

Guinness kicks off its biggest ever responsible drinking campaign ahead of St. Patrick's Day.

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The Martin Agency’s First Bud Light Seltzer Work Reminds Consumers It Doesn’t Contain Beer

Bud Light Seltzer's first campaign from The Martin Agency will attempt to separate the seltzer from its namesake beer.