Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.
CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.
Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan.
Marketers reappraise role of rewards programs as consumers tighten their belts.
Vintage recipe inspires nod to iconic Andy Warhol campaign.
Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.
Brands and agencies can help their people balance the competing demands of work and family.
The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Chaotic film generates buzz among sneakerheads and creatives alike.