Rebecca Stewart
Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.
Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map
CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.
Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z
Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan.
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
Marketers reappraise role of rewards programs as consumers tighten their belts.
Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch
Vintage recipe inspires nod to iconic Andy Warhol campaign.
Captain Morgan Is Flipping the Script on Responsible Drinking PSAs
Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.
The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better
Diversity, Equity and Inclusion
Brands and agencies can help their people balance the competing demands of work and family.
Inside Fashion Retailer Asos’ Play for Retail Media Budgets
The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Corteiz and Nike’s Air Max 95 Ad Breaks Every Marketing Rule
Chaotic film generates buzz among sneakerheads and creatives alike.