Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map

CEO Everette Taylor appoints new marketing and comms bosses to revitalize brand

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What do Issa Rae’s “Awkward Black Girl” series, Peloton and TLC’s self-titled fifth album have in common? They all got off the ground thanks to Kickstarter.

However, recently instated CEO Everette Taylor, told Adweek the crowdfunding platform hasn’t been shouting loud enough about these success stories. So, as part of his ongoing mission to put the legacy brand back on the cultural map, he’s hired two ex-Twitter execs to help spread the word.

Joining as VP of brand marketing is Twitter’s former head of global brand Courtney Brown Warren, who will oversee all marketing functions and initiatives across brand creative, content, social, partnerships, and communications and public relations to accelerate the growth of Kickstarter.

Prior to Twitter, Warren headed creative strategy for Amazon-owned Audible’s emerging business and international division.


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