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Unilever food product Marmite has divided the British public for decades. The taste of the dark brown, yeast extract spread is not for everyone, but Marmite embraces that–in fact, it has built its brand around the slogan: “You either love it or hate it.”
Many of its previous marketing campaigns have attempted to classify the world’s population into two camps: Marmite lovers or haters. It has gone to great lengths to find answers, from hypnosis to genetic testing.
Marmite’s latest experiment is based on a groundbreaking scientific study revealing that babies in the womb react to what their mothers eat.
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