Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Why MotorTrend Is ‘Going Wide’ to Lure a Broader Customer Base
It's trying something new—just blabbing about them.
How Cinnabon Moved From the Food Court to Pretty Much Everywhere—Including TV
Founded at the food court, this '80s bakery chain has tweaked its recipe for growth.
How Wrangler and Fender Made a Case—Literally—for Better Branded Merch
How do you make a guitar case out of a pair of jeans?
How Wheelchair Polo for Wounded Veterans Became the Paralympics
How some WWII soldiers and a visionary doctor gave rise to a global athletic movement.
KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate
How she’s helping Google—and the entire marketing industry—get serious about inclusion.
5 Brands Leading the Charge in Disability Inclusion
From Mastercard to Skims, KR Liu picks the top companies helping the industry 'move forward.'
Why Google Went ‘All In’ on Inclusive Marketing
'We weren't getting it right,' until the company overhauled its strategy—and shared it with the whole industry.
3 Lessons Brands Can Learn from Funko’s $36 Million Merchandise Dump
Several misjudgments preceded the little action figures' doom.
3 Secrets Behind Chicken of the Sea’s Recent Rebrand
Red is relevant—and mermaids are now empowered.
Brands Made Countless Diversity Promises in 2020. Very Few Have Delivered on Them
Diversity, Equity and Inclusion
A new survey measures the gap between intent and action.