Portrait of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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Why MotorTrend Is ‘Going Wide’ to Lure a Broader Customer Base

Marketing Innovation

It's trying something new—just blabbing about them.

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How Cinnabon Moved From the Food Court to Pretty Much Everywhere—Including TV 

Perspective

Founded at the food court, this '80s bakery chain has tweaked its recipe for growth.

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How Wheelchair Polo for Wounded Veterans Became the Paralympics

Perspective

How some WWII soldiers and a visionary doctor gave rise to a global athletic movement.

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KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate

New Consumer

How she’s helping Google—and the entire marketing industry—get serious about inclusion.

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5 Brands Leading the Charge in Disability Inclusion

New Consumer

From Mastercard to Skims, KR Liu picks the top companies helping the industry 'move forward.'

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Why Google Went ‘All In’ on Inclusive Marketing

New Consumer

'We weren't getting it right,' until the company overhauled its strategy—and shared it with the whole industry.

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3 Lessons Brands Can Learn from Funko’s $36 Million Merchandise Dump

Branding

Several misjudgments preceded the little action figures' doom.

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3 Secrets Behind Chicken of the Sea’s Recent Rebrand

Rebrands

Red is relevant—and mermaids are now empowered.

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