These Suffering Cat Owners in Sheba’s Campaign Would Do Anything for Love

New work from AMV BBDO shows the lengths Gen Z pet owners will go to for their kittens

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Coexisting peacefully with a cat is a matter of compromise, but most pet owners have come to accept that they’re usually the ones making sacrifices. After all, the beloved felines are too busy with their all-day job of being cute.

In its latest campaign, Mars cat food brand Sheba pokes fun at the major life adjustments that feline lovers are willing to make for their furry friends. “You’ll Do Anything For a Kitten,” created by U.K.


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