Brittaney Kiefer
Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.
Eww, Can’t Look Away: When ‘Grossvertising’ Works for Brands
Food giants from Burger King to Kraft have played with disgusting imagery in their ads. But does it make marketing sense?
Marmite Is Offering Pregnancy Scans to Find Out if Babies Are Born Lovers or Haters
Unilever brand Marmite is testing whether the taste for its product originates in the womb.
‘Glory or Nothing’: How EA Sports Is Carving Out a New Brand in Post-FIFA Evolution
EA Sports reveals a new brand identity to fans after its big split from FIFA last year.
McDonald’s Hamburglar Comes Out of Hiding To Steal Newly Improved Classics
McDonald's revives the Hamburglar character to promote updates to its classic burger menu.
These Challenger Brands Collaborated on a Campaign That Was ‘Pure Chaos’
Viagra, cheese, cereal and working out came together in a Daft Punk-inspired marketing stunt.
Scientists Are the True Stars in No7’s Biggest Skincare Launch
U.K. skincare brand No7 has unveiled what it calls its biggest scientific innovation ever to break through the crowded beauty market.
Not Your Nonna’s Carbonara: Why Barilla Dared to Reinvent an Italian Food Classic
Barilla shakes up one of the most iconic Italian pasta dishes to promote food inclusivity.
These Bizarre Pot Noodle Ads May Gross Some People Out, But the Brand is Okay With That
Unilever brand Pot Noodle proposes a strange solution to Britain's pothole epidemic
Why a Household CPG Brand Made an Honest Film About Autism
Diversity, Equity and Inclusion
Vanish and Havas London made a film depicting the overlooked perspective of an autistic girl.
WeTransfer’s Campaign Doubles as an Album Promo, With Exclusive Drops for Music Fans
WeTransfer wants to expand its roots in the creator economy by breaking down walls between artists and fans.