Experiential marketing is a marketing strategy that engages consumers using a brand experience. Often called live or event marketing experiences, experiential marketing works by turning ads into immersive experiences. What better way to keep up with the latest trends in experiential marketing than by learning from those who are making a splash with it? For the latest news and updates on what marketers are doing to raise brand awareness, boost brand loyalty and reach their target audience through live experiences and other forms of engagement marketing, Adweek has got you covered.
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Prime Video Rolls Out the Pink Carpet on Fifth Avenue for ‘Maisel Tov’ Experience

Brands and fans turn out to celebrate the fifth and final season of The Marvelous Mrs. Maisel.

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Is a Drive-Thru on Brand for Shake Shack?

An operational question spurred branding introspection at the premium burger joint.

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Hard Mountain Dew Throws a Rager at a Florida Retirement Village

Not the typical spring breakers, these party monsters of a certain age show how they 'Do the Dew.'

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Don Julio’s Surreal Disco Encourages Day Drinking With Pink Tequila

The campaign for Don Julio Rosado includes a disco video and partnership with Drizly.

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Did This Pigeon Poop on Your Car? Take 5 Helps Identify the Crappy Culprit

The 11-city stunt comes from independent agency Erich and Kallman.

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When Good Brands Make Bad Products: Inside the Museum of Failure

What companies can learn from the products inside the Museum of Failure.

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How an Experiential Stunt in Finland Challenged Lobbying Norms and Sparked National Debate

An experiential stunt in Helsinki, Finland shows how creative agencies can reimagine lobbying campaigns

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6 Touchdown Marketing Campaigns That Didn’t Need the Super Bowl

With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well.

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This Installation at CES Tears Into Degree Discrimination

Ogilvy aims to value the alternative routes workers take to hone skills.

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As Consumers Crave Rebellion, Turn to the Carnivalesque

What Savage X Fenty and Crocs can teach brands.

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How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings

Platforms like Vacasa and Airbnb are increasing themed spaces to engage visitors.

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Why Spotify Opened a Pop-Up Café in Paris

The aim of the four-day activation was to bring Spotify Wrapped to life while also fostering connections between audio creators and fans through this real-life experience.

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Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York

The global marketing experience company will have collaborative new space and pop-up store activations for clients.

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Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand

The chance to sit in the girls’ Miami home and have a slice of chocolate cheesecake? That experience was impossible—at least until last week.