Prime Video Rolls Out the Pink Carpet on Fifth Avenue for ‘Maisel Tov’ Experience
Brands and fans turn out to celebrate the fifth and final season of The Marvelous Mrs. Maisel.
Is a Drive-Thru on Brand for Shake Shack?
An operational question spurred branding introspection at the premium burger joint.
Hard Mountain Dew Throws a Rager at a Florida Retirement Village
Not the typical spring breakers, these party monsters of a certain age show how they 'Do the Dew.'
Don Julio’s Surreal Disco Encourages Day Drinking With Pink Tequila
The campaign for Don Julio Rosado includes a disco video and partnership with Drizly.
Did This Pigeon Poop on Your Car? Take 5 Helps Identify the Crappy Culprit
The 11-city stunt comes from independent agency Erich and Kallman.
When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.
How an Experiential Stunt in Finland Challenged Lobbying Norms and Sparked National Debate
An experiential stunt in Helsinki, Finland shows how creative agencies can reimagine lobbying campaigns
6 Touchdown Marketing Campaigns That Didn’t Need the Super Bowl
With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well.
This Installation at CES Tears Into Degree Discrimination
Ogilvy aims to value the alternative routes workers take to hone skills.
Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More
Plus, an earwormy PSA about dog safety and more.
As Consumers Crave Rebellion, Turn to the Carnivalesque
What Savage X Fenty and Crocs can teach brands.
How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings
Platforms like Vacasa and Airbnb are increasing themed spaces to engage visitors.
Why Spotify Opened a Pop-Up Café in Paris
The aim of the four-day activation was to bring Spotify Wrapped to life while also fostering connections between audio creators and fans through this real-life experience.
Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York
The global marketing experience company will have collaborative new space and pop-up store activations for clients.
Golden Girls Kitchen Proves Even a TV Show From the 1980s Can Still Be a Hot Brand
The chance to sit in the girls’ Miami home and have a slice of chocolate cheesecake? That experience was impossible—at least until last week.