Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now.
Miriam “Midge” Maisel would have been tickled pink.
As it turned out, that feeling was reserved for the swarms of fans of the fictional comic in Prime Video’s hit series The Marvelous Mrs. Maisel, which celebrated the release of its fifth and final season on April 14 with a full-blown day of activations spanning a stretch of New York’s iconic Fifth Avenue.
The event was part of the streamer’s “Maisel Tov” campaign saying farewell to the award-winning show.
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in