Prime Video Rolls Out the Pink Carpet on Fifth Avenue for 'Maisel Tov' Experience

Marvelous Mile saw lots of fan and brand engagement to celebrate the series' final season

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Miriam “Midge” Maisel would have been tickled pink.

As it turned out, that feeling was reserved for the swarms of fans of the fictional comic in Prime Video’s hit series The Marvelous Mrs. Maisel, which celebrated the release of its fifth and final season on April 14 with a full-blown day of activations spanning a stretch of New York’s iconic Fifth Avenue.

The event was part of the streamer’s “Maisel Tov” campaign saying farewell to the award-winning show. 

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