Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy
The MilkPEP campaign featuring The White Lotus star parodies the rise of alt-milk brands.
Impossible Foods Latches Onto Tiny Food Trend to Tout Eco-Friendly Footprint
Several short teaser videos tout eco-friendly stats that say Impossible Foods use 92% less water, 96% less land and 91% less greenhouse gas emissions to produce than animal beef.
Just Egg Supports Drag Brunch in Tennessee as Anti-LGBTQ Law Takes Effect
Calling the new law “a thinly veiled attempt to divide people and communities,” Just Egg executives say this is the first in a series of brand-backed events that will take [...]
Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
Whimsical tone meets serious subject in animated ads from agency of record fable.works.
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
Veganuary Recruits 300-Plus Brand Partners and Drops an ’80s-Style PSA for Its 2023 Campaign
The nonprofit group also launches its first podcast and YouTube series.
Hotline Hijinks: JB Smoove Slays Your Excuses for Not Eating Plant-Based Eggs
Smoove, a loud-and-proud vegan who started narrating the brand's "Really Good Eggs" commercials in 2021, has expanded his role to be front and center in the first wave of ads [...]
Top 10 Plant-Based Food Marketing Moves of 2022
As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive, clutter-busting, strategic marketing is more important than ever.
Plant-Based Eaters: Oatly Has an Emotional Support Hotline You Can Call on Thanksgiving
This holiday is a potentially stressful one for non-meat eaters, so the brand is here to help.
Plant-Based Brand Wholly Veggie Drops a Heavy Metal Anthem for Healthy Eating
The goal was to grab attention in a crowded plant-based food space, while aiming to put Wholly Veggie in league with powerhouse competitors like Totino’s, TGIF and other staples in [...]
Impossible Foods Hires Ad Agency Vet as First CMO as Faux Meat Category Falters
Sims, leaving her current gig at Deloitte Digital and joining Impossible in January, has marching orders that include building awareness, spiking trial and, in a broader sense, lighting a path [...]
Vegan Competition Show Cooks Up Plant-Based Dishes and Breaks Down Stigmas
The show, a three-part contest to name the “hottest vegan chef,” is distributed on Roku, Apple TV and Amazon Fire via UnchainedTV, a free vegan-centric network. Billed as a groundbreaker [...]
How a New Wave of Plant-Based Food Brands Plans to Restore Appetite for Faux Meat
One of the biggest marketing challenges for plant-based food brands will be redefining how consumers view meat.
Redefine Meat, Maker of 3D Printed Steaks, Hires Agency NCA To Carve Out New Food Category
Plant-based brand Redefine Meat has hired agency NCA at a crucial point in its business growth.
New Cereal Brand Surreal Takes Aim at Tony the Tiger and His Coterie of Breakfast Brand Icons
New cereal brand Surreal takes aim at beloved brand mascots such as Tony the Tiger and Coco the Monkey.