What Marketers Need to Know About the UN’s Race to Zero Campaign
Marketers are facing a new sustainability landscape in 2023. Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its [...]
Here’s What Works For These Brands When it Comes to Sustainability
For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters [...]
Accelerating the Sustainability Journey Amid Economic Headwinds
Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and [...]
‘Every Ducking Day Is Earth Day’: Brands Mark the Holiday With Advocacy and Receipts
Greta Thunberg's Fridays For Future used AI to turn world leaders into kids.
Wieden+Kennedy Achieves B Corp Certification Across the Whole Global Agency Network
The multiyear process began in 2020 with the group's Amsterdam office.
Real-Life Couple Kit Harington and Rose Leslie Expose Liaison Between Banks and Fossil Fuels
Kit Harington and Rose Leslie play out the troubling relationship between UK high street banks and the fossil fuel industry.
American Eagle Uses AR Snapchat Lens to Promote Secondhand, Sustainable Clothing Shop
Shoppers can browse items from the RE/AE collection in augmented reality.
How Publishers Use SPO to Cut Carbon Emissions, With an Eye on Growing Revenue
At the Green Media Summit, publishers aligned on SPO as a sustainability tactic, even if many other facets of media decarbonization are up for debate.
Swizz Beatz Lays Down the Tracks for Mercedes-Benz’s EV Ads
The Merkley+Partners campaign debuted during The Masters.
‘Empowerment Over Shame’: thredUP’s Revamped Fashion Footprint Calculator Aims to Inspire
The recommerce platform relaunched the tool in tandem with its 2023 resale report.
Most People Have Not Heard of the Circular Economy. Marketers Can Help
New data from an Adweek-Morning Consult survey demonstrates an opportunity for brands to educate
The Mammoth Meatball Sustainable Food Stunt That Captured the World
The sustainable food stunt came from Vow and Wunderman Thompson Benelux.
Carbon Emissions During Ad Production Vary Widely, Demonstrating Opportunity to Curb Impact
A new report from AdGreen analyzes member data from the past year.
The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
The agency, tasked with protecting consumers, last updated the Green Guides in 2012.
Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
Whimsical tone meets serious subject in animated ads from agency of record fable.works.