When you first hear the term “brand genius,” you may be picturing a top advertising executive or marketing professional that has propelled a brand forward exponentially. But a brand genius isn’t strictly limited to the advertising industry. A brand genius can be an entertainer, blogger, media professional, or artist. Essentially, a brand genius is someone who has taken great strides with their own brand or the company they work for, instilling that brand firmly in the minds of their audience and consumers everywhere. In this informative and entertaining category, Adweek showcases some of the biggest brand geniuses within and outside the industry, and how they achieved that status.
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Call for Nominations: Brand Genius 2023

Honoring the best in marketing leadership.

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5 Major Takeaways From the Inaugural Mighty Dream Forum

For 3 days, Pharrell Williams gathered top brands and celebrities to discuss entrepreneurship and DEI.

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Live From Miami: Watch This Year’s Brandweek

After a two-year virtual hiatus, the industry's leading marketers and executives converged at the InterContinental hotel in Miami, Fla.

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Behind the Shoot: Pharrell’s Photographer Explains the Art of Capturing the Artist

We sat down with Driely Schwartz to discuss her creative process, what it’s like working with the star and what being a visionary means to her.

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Planned Parenthood Solidifies Its Stance as a Brand That Will Fight ‘No Matter What’

The nonprofit is improving representation efforts to ensure all patients can have autonomy over their bodies.

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These 10 Industry Leaders Epitomize Brand Values While Elevating Performance

Adweek's 2022 Brand Genius honorees include execs from Airbnb, Google, HBO Max and Unilever.

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How Pharrell Williams Transposed His Musical Fame Into an Entrepreneurial Empire

Adweek's 2022 Brand Visionary has created a through line between all his business endeavors that supports his overall image.

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Here Are the 2022 Brand Genius Honorees

The annual gala dinner will be held during Brandweek, Sept. 12-16 in Miami.

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Call for Nominations for Brand Genius 2022

The deadline for submissions is Monday, July 11.

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10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

Adweek’s 2021 Brand Genius honorees include leaders from Petco and Peloton to TikTok and Roblox.

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Why JLo’s Star Won’t Stop Rising

The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable.

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Jennifer Lopez Partners With Goldman Sachs to Support Latinx Entrepreneurs

The initiative, which supports Latinx entrepreneurs, coincides with National Small Business Week and National Hispanic Heritage Month.

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Adweek Podcast: Honoring The Trevor Project

Every year, Adweek honors one Brand Save Award recipient, our annual recognition of standout work in the nonprofit sector.

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How The Trevor Project Literally Saves Thousands of LGBTQ+ Youth, Year After Year

Adweek's 2021 Brand Save honoree has a singular mission, and a growing roster of corporate brands pledging to keep it funded.