Betty Buzz Taps Expert Witness in Parody of Celebrity Trial

New ad, from Maximum Effort, aims to back the brand's effervescent claims with 'science'

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The marketing around Betty Buzz has made it clear that its effervescence is one of the most important selling points of the line of alcohol-free drink mixers.

Founder and architect Blake Lively appeared in the brand’s debut ad in 2022, while Don Ho’s classic tune “Tiny Bubbles” provided the soundtrack. The set, along with actor-entrepreneur Lively, was awash in a sea of bubbles for a spot with an on-the-nose tagline: “Betty Buzz Does Bubbles.”

But what if it’s time to quantify the carbonation? Maybe consumers would like to hear from an impartial third party to back up the brand’s claims?

Or more to the point of a just-launched spot, what if Lively and her agency, husband Ryan Reynolds’ Maximum Effort, want to parody the recent Gwyneth Paltrow ski trial and extend a new Internet star’s 15 minutes of fame?

There’s no real science involved in the new campaign, but there is an appearance by...

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