Emmy Liederman
Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.
Bud Light’s Response To Dylan Mulvaney Backlash Displays Dangers Of Shallow Advocacy
Diversity, Equity and Inclusion
Creators and marketers say Bud Light's response to the Dylan Mulvaney controversy demonstrated 'shallow advocacy'
Why This Plan B Competitor Is Mimicking Your Morning After Group Chat
The brand wants to redefine emergency contraception by introducing the category to comfort.
Diversity, Equity and Inclusion
The brand says it 'never intended to be part of a discussion that divides people.'
This Agency President Fosters Community Through Personal Transparency
Lafayette American's Emily Siegel is all about unconventional solutions.
Are Lavish Influencer Trips Still Valuable for Brands?
Marketers look to sponsor experiences that impress creators—without irritating consumers.
The Right Way to Build Brand Love by Hopping on Viral Trends
The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism.
This Chief People Officer Just Became The Ad Industry’s Therapist
Diversity, Equity and Inclusion
When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered [...]
Do Consumers Still Care About Brands Backed by Big Names?
As the attainability of stardom escalates, the masses are increasingly intrigued by expertise.
Sephora Taps TBWA\Chiat\Day LA for Its 2023 Holiday Creative
The agency will lead creative ideation and execution for Sephora's 2023 holiday campaign, pulling in the commitment to multicultural messaging.