Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.
Creators and marketers say Bud Light's response to the Dylan Mulvaney controversy demonstrated 'shallow advocacy'
The brand wants to redefine emergency contraception by introducing the category to comfort.
The brand says it 'never intended to be part of a discussion that divides people.'
Lafayette American's Emily Siegel is all about unconventional solutions.
Marketers look to sponsor experiences that impress creators—without irritating consumers.
The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.
Brands should approach social media stardom with optimistic skepticism.
When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered [...]
As the attainability of stardom escalates, the masses are increasingly intrigued by expertise.
The agency will lead creative ideation and execution for Sephora's 2023 holiday campaign, pulling in the commitment to multicultural messaging.