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Advertising agency group M&C Saatchi has promoted Carlo Noseda to become its chief executive for Europe (EU), bringing with him a new client-focused operating model that will aim to engender collaboration across the business with a number of specialist hubs also being introduced.
Noseda, who has led M&C Saatchi Milan since 2010, will work closely with Wendy Dixon, chief growth officer, and Justin Graham, head of advertising network, to introduce the agency group’s new client platform under the Moving Forward strategy.