Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now.
Wieden+Kennedy Inc., the global network of creative shops headquartered in Portland, Ore., is now a Certified B Corporation.
With it, the 41-year-old agency joins the movement led by B Lab, a nonprofit network aimed to reshape the incentives around doing business—prioritizing people, communities and the planet in addition to profit.
It’s the first global ad agency network to achieve B Corp status, the group said. Clients of the agency group include Major League Baseball and Ford.
Opportunity amid lockdown
It all started in 2020 at the beginning of the Covid-19 pandemic.
“When
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in