For Digital Publishers, Ad-Supported News Remains an Unsolved Puzzle
The closure of BuzzFeed News casts further doubt on the publishing model.
The National Enquirer Unveils Its First-Ever Digital Advertising Strategy
The publisher, now under new ownership, will use sweepstakes to collect first-party data.
By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%
The regional publisher grew overall revenue 39% in 2022.
Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers
The move aims to allow the company to work more easily with advertisers.
In Shuttering Gawker, BDG Has Now Eliminated Most of Its Culture and Innovation Portfolio
The cuts, which follow the September layoffs at Mic and closure of Input, reflect a shift in it strategy.
AI-Generated Content Is Here. Should Advertisers Buy It?
For marketers, the product, rather than the process, will continue to determine spend.
Ford Has No Desire to Be the ‘Apple of the Automotive Industry’
Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.
Nonprofit Newsrooms, Eyeing Sustainability, Welcome Digital Advertising
The business now represents nearly a third of total revenue for many.
H&M’s Roblox Experience Is an Experiment in Virtual Fashion
Retailer wades deeper into Web3 with "Looptopia."
How HBR Becomes More Valuable in Times of Economic Distress
The 100-year-old publisher has topped 116,000 digital subscribers since launching a new subscription model in 2019.
Unilever Is Gearing Up for a Serious Retail Media Boom
CDCO Connie Braams has united digital, commerce and media teams.
Carrefour and Publicis Launch Retail Media Venture
The joint initiative will capitalize on the booming market across Europe and Latin America.
At Web Summit, Martin Sorrell Forecasts 2023 Marketing Turmoil
Marketers can expect a bumpy year, said Martin Sorrell, though North and South American markets may stay afloat.
Sapient and Epsilon Business Transformation Services Continue to Fuel Publicis Groupe Growth
The agency network has increased its growth forecast to 8.5% and announced a bonus payment to 45,000 of its staff in November
Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats
Sponsorships now account for 35% of its advertising revenue.