Kaila Mathis
Kaila is a freelance writer for Adweek covering agency news. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is now working as a growth operations leader & consultant for startups.
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Hires, promotions and transitions at agencies around the world.
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This week's top announcements from agencies around the world.
Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer
Consumer research proved to the brand what a seasonal staple the sweet, marshmallow sandwich is for consumers.
Liev Schreiber and Mattress Firm Are on a Mission to Rid America of ‘Junk Sleep’
The brand is also teaming up with Gabby Douglas for its months-long, multi-part campaign.
Subway Launches ‘Eat Fresh Refresh’ Campaign With Star-Studded, Never-Ending TV Spot
Stephen Curry, Serena Williams, Megan Rapinoe, Tom Brady and Charles Barkley all joined to announce the brand's menu and app overhaul.
Hinge Users Break Up With Their Dating Profiles in the App’s New Ad
The brand doubles down on its 'Designed to Be Deleted' tagline.