Portrait of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.

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Barkley Helps Teens Slip Into Stylish Red Lobster Bibs for a Less Messy Prom

Independent Agencies

The Prom Drip Bib, created by Barkley, ties into the fun of prom.

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NCM and Creative Ladder Announce 2023 Cannes Young Lions Winners

Cannes Lions

Teams from Havas, MullenLowe Weber Shandwick and others make up Team USA.

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Marisa Thalberg Named SeaWorld Entertainment Chief Marketing and Communications Officer


The veteran executive was previously with Lowe's and Taco Bell.

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MullenLowe and Carmichael Lynch Media Win USGA Account


The IPG agencies will 'inspire and fuel longevity' for the game of golf.

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The General Continues to Evolve Its Branding With Shaq and Energy BBDO


The former NBA star tells Adweek about the brand's first work from Energy BBDO.

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Agency Managing Directors Must Balance Client and Employee Needs

The Future of Agencies

Driving business results for their agencies while overseeing teams is all part of the job.

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For Authentic Campaigns, Brands Are Skipping Influencers

Creator Economy

Wireless company Visible and agency Clutch on why they're turning to creators instead.

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Don’t Get Fooled by These April Fools’ Day Stunts From Brands and Agencies


Brands and agencies show off their lighter side on the day of pranks, larks and hoaxes.

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Shannon Miller Headed to Courage as Executive Director of Development

Leadership & Talent

Adweek’s creative and DEI managing editor is moving agency side as part of the No Fixed Address network.