May the Best Attention Metric Win
Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.
T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review
Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.
Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand's CMO is revamping its internal marketing organization and striking new partnerships.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes
The media company pairs athletes with Applebee's and Pup-peroni without making just another celebrity ad.
Global Media Agency of the Year Initiative Masters Fame and Flow
Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.
Carat Wins SharkNinja’s North American Business
SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.
Mindshare North America CEO Amanda Richman Steps Down
It's not clear what prompted her sudden departure.
Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree
The holding company made 8 acquisitions and saw its top 25 accounts grow larger.
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.
IPG Mediabrands Wins Geico’s $1.4 Billion Media Review
The review's conclusion marks an end to the insurance brand's 25-year relationship with Horizon Media.
Magna’s Equity Upfront Brings Communities Together. But Change Hinges On What Happens Next
The media investment group is working to drive industry change.
Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia
The carrier has a new media AOR after a competitive review.
Inside Dentsu Media’s 5-Year Endeavor to Measure Attention
The industry is slowly embracing attention as a new media planning currency–but questions remain.
Generative AI Presents Small Agencies an Opportunity to Scale
Generative AI presents nascent shops a never-before-seen opportunity to mass-produce and test creative.