Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.
Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.
The brand's CMO is revamping its internal marketing organization and striking new partnerships.
Machine learning-generated audience clusters help the agency target precisely.
The media company pairs athletes with Applebee's and Pup-peroni without making just another celebrity ad.
Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.
SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.
It's not clear what prompted her sudden departure.
The holding company made 8 acquisitions and saw its top 25 accounts grow larger.
Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.
The review's conclusion marks an end to the insurance brand's 25-year relationship with Horizon Media.
The media investment group is working to drive industry change.
The carrier has a new media AOR after a competitive review.
The industry is slowly embracing attention as a new media planning currency–but questions remain.
Generative AI presents nascent shops a never-before-seen opportunity to mass-produce and test creative.