The AI Index from Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) provides rigorously vetted and globally sourced data to foster a deeper understanding of AI. Get insights on top AI trends in the just-released 2023 AI Index from Stanford HAI researcher Nestor Maslej, along with NetBase Quid.
Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.
From emails and power points to phone calls and pitch meetings, words are how you persuade, communicate and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners and driving action. What are these magic words? And how can you take advantage of their power?
The relationship between marketers and their ad tech partners is, well, complicated. If you’re sighing at your match rates and ROAS, know that you—and your customers— deserve better. That’s something that eye-care retail leader Visionworks found out on its journey to building stronger customer relationships.
Gaming continues to be popular across a wide variety of audiences, with in-game advertising growing exponentially. But what kind of customer experience do players really expect from in-game ads? New research from Disqo uncovers what works—and what doesn’t—when it comes to reaching gamers.
Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.
It’s never been more crucial to keep up with the fast-moving media landscape. Generative AI might be the hot topic right now, but the next gamechangers in entertainment, media, culture and engagement are already on the horizon. How will these trends affect the way consumers interact with brands in the near future?
Today’s consumers care about issues much bigger than themselves. From socially conscious customers to eco-conscious shoppers, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand story.
Media and entertainment executives are trying desperately to keep up with shifting audience behaviors and prepare their teams to succeed while doing more with less. This comes from an insight-rich report from Salesforce that identifies the trends reshaping the media and entertainment industry.
The average consumer has access to 11 connected household devices; that’s 11 screens all offering compelling content. But instead of thinking of them as separate devices and channels, savvy advertisers connect them together to tell a captivating multichannel story with CTV at its center.
Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. But how do you find the influencers that are the right fit, and what’s involved in empowering them to speak on your behalf? The solution comes from savvy use of social insights and analysis.
Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value in the technology they manage, the data they use and more. In economic uncertainty, rich, real-time consumer intelligence is critical.