The AI Index from Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) provides rigorously vetted and globally sourced data to foster a deeper understanding of AI. Get insights on top AI trends in the just-released 2023 AI Index from Stanford HAI researcher Nestor Maslej, along with NetBase Quid.

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Students represent more than $600 billion in spending power, and their rapidly evolving digital habits are driving massive shifts in algorithmic and in-store marketing. Reaching student customers now is key to earning their future loyalty, but doing so in a tight economy can present challenges.

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From emails and power points to phone calls and pitch meetings, words are how you persuade, communicate and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners and driving action. What are these magic words? And how can you take advantage of their power?

The relationship between marketers and their ad tech partners is, well, complicated. If you’re sighing at your match rates and ROAS, know that you—and your customers— deserve better. That’s something that eye-care retail leader Visionworks found out on its journey to building stronger customer relationships.

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Gaming continues to be popular across a wide variety of audiences, with in-game advertising growing exponentially. But what kind of customer experience do players really expect from in-game ads? New research from Disqo uncovers what works—and what doesn’t—when it comes to reaching gamers.

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Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.

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It’s never been more crucial to keep up with the fast-moving media landscape. Generative AI might be the hot topic right now, but the next gamechangers in entertainment, media, culture and engagement are already on the horizon. How will these trends affect the way consumers interact with brands in the near future?

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Today’s consumers care about issues much bigger than themselves. From socially conscious customers to eco-conscious shoppers, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand story.

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Media and entertainment executives are trying desperately to keep up with shifting audience behaviors and prepare their teams to succeed while doing more with less. This comes from an insight-rich report from Salesforce that identifies the trends reshaping the media and entertainment industry.

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The average consumer has access to 11 connected household devices; that’s 11 screens all offering compelling content. But instead of thinking of them as separate devices and channels, savvy advertisers connect them together to tell a captivating multichannel story with CTV at its center.

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Knowing how to prioritize a limited budget while increasing the impact of digital advertising will make the difference between success and just getting by this year. One winning strategy is leveraging in-flight measurement to optimize your ad spend.

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With budgets shrinking and event costs rising, it’s harder than ever for marketers to break through the noise and get their messages noticed. What does it take to get attention (and sales) in this budget-constrained environment?

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Today’s CMOs are growth agents. But even with access to an abundance of data sources, top marketers face changing consumer preferences and economic uncertainty. That’s why identifying trends and uncovering blind spots requires access to a new type of market intelligence.

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Customers today want brands to speak to them as real human beings, offering personalized interactions across different touch points. Precision is key—so it’s crucial to ensure that your data supports nuanced customer experiences.

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Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. But how do you find the influencers that are the right fit, and what’s involved in empowering them to speak on your behalf? The solution comes from savvy use of social insights and analysis.

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Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value in the technology they manage, the data they use and more. In economic uncertainty, rich, real-time consumer intelligence is critical.

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With 14 member universities, the Big Ten Conference has no shortage of fans. But with each member having its own approach to identifying and reaching its audience, the conference is also no stranger to data challenges, creating the need for a unified strategy.

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Sports sponsorships are on the rise, but all too often marketers don’t have a clear picture of the actual value of a program. This is increasingly important as more activations take place on digital and social channels, where clear, practical analytics are key.

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