Jason is an Adweek staff writer covering the business of marketing. Jason has previously covered marketing, technology and personal finance and for TheStreet, MarketWatch and MSN Money.
B-to-B Firm Mutiny Shows How AI Can Help Resource-Strapped Brands
CEO Jaleh Rezaei used her marketing background and b-to-c strategy to cut costs and earn trust.
H&R Block Taunts Rival TurboTax and Definitely Wants You to Do Your Taxes
A campaign from the tax prep chain and agency partner Ogilvy ignores the context of Intuit’s Super Bowl ad to mock its Don’t Do Your Taxes premise
Southwest Airlines and Grammarly Turn B-to-C Strengths Into B-to-B Success
Brands are getting comfortable in previously unfamiliar territory.
How Brands Like H&R Block, Degree and LG Are Closing the Equity Gap for NIL in College Sports
H&R Block, Degree and LG are among companies slowly shrinking the sponsorship pay gap for women in college athletics
Personalized Marketing Is the Fantasy Every Company Should Realize
MAC Cosmetics, Mars Wrigley and i2c Inc. all make the case for meeting the consumer on their terms.
Seattle Mariners Marketers Are Pitching a Rare Doubleheader of Iconic Events
After 2022's playoff success, the team will host the MLB All-Star Game and NHL Winter Classic.
Saks Live Sales Look to Fashion’s Past to Secure Its Future With Live Commerce
The luxury retailer and tech partner Bambuser turned a pandemic survival tactic into a modern spin on the private fashion show.
Wieden+Kennedy’s First Work for MLB Highlights the League’s Biggest Selling Points
Just before Opening Day, Wieden+Kennedy's work focuses on the game's most inclusive aspects.
How Park & Battery Made a B-to-B Campaign That Would Make Saul Goodman Proud
The upstart agency channels Better Call Saul to find the fun in business marketing.
How Marketers Can and Should Measure Social Media ROI
Social media management firm Agorapulse says there’s value in tracking the worth of your online work