How the CMOs of Strava, Vimeo and GitLab Use AI to Grow Revenue
Privacy, content ownership and cost remain challenges.
B-to-B Firm Mutiny Shows How AI Can Help Resource-Strapped Brands
CEO Jaleh Rezaei used her marketing background and b-to-c strategy to cut costs and earn trust.
Why B-to-B Companies Are Investing More in Brand Marketing
Experts explain three factors propelling the trend.
Southwest Airlines and Grammarly Turn B-to-C Strengths Into B-to-B Success
Brands are getting comfortable in previously unfamiliar territory.
How Park & Battery Made a B-to-B Campaign That Would Make Saul Goodman Proud
The upstart agency channels Better Call Saul to find the fun in business marketing.
How Marketers Can and Should Measure Social Media ROI
Social media management firm Agorapulse says there’s value in tracking the worth of your online work
When AI Handles the What, Your Team Can Focus on the Why
Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.
CMOs, Here’s How to Lead Your Companies Through Permanent Change
It involves doing what marketers do best: predicting what comes next.
With a Recession Likely, CMOs Must Learn to Think Like CFOs
Recapturing lost market share is always more expensive than maintaining it, so be wary of cuts that will put market share at risk.
A Fresh Look at B-to-B Marketing Through Social-Colored Glasses
Insights from Hootsuite's rebrand for leveling up your visual identity.
DHL Supply’s Marketing Chief Jaclyn Pannell on Telling an Ambitious Logistics Story
The award-winning marketer talks over her outlook on driving brand success
Workday’s Super Bowl Ad Wants Execs to Stop Calling Each Other ‘Rock Stars’
The spot will run during the third quarter Sunday.
Kathryn Hahn Plays an Outlaw CEO in HubSpot Campaign
The Wild West ad was created by 72andSunny New York.
High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers
Understanding advocacy as a marketing function and leveraging it on LinkedIn.
The Forces That Will Reshape B-to-B Marketing in 2023
After three years of disruption, CMOs face a pivotal year for their organizations and careers.