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How Marketers Can and Should Measure Social Media ROI

Social media management firm Agorapulse says there’s value in tracking the worth of your online work

A screen shot of Agorapulse's social media ROI — Agorapulse is tracking social media marketing's impact on revenue just as finance departments tighten belts.Agorapulse

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If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”—it’s just value you haven’t measured yet.

France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull data. Lately, however, its clients have been looking for ways to prove that the work they’re doing on organic social media actually earns money for their companies.

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